He who lives in harmony with himself lives in harmony with the universe.–Marcus Aurelius
Competition Demystified Chapter 9: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma
Let’s keep moving on…..
- What are the sources of competitive advantages in the soda industry? Can you show this by financial metrics?
- During the “statesmen” era of Pepsi and Coke, what actions did each of the companies take? Why did they help raise profitability?
Cases to study:
Coke vs Pepsi A Case Study.pdf – 191.55 KB
Coke vs Pepsi a Hundred Years War.pdf – 454.92 KB
Expires: Files will be available for download until June 06, 2012 13:42 PDT
Coke vs Pepsi and the Soft Drink Industry.pdf
|Link for two cases here:
Crunch Time for Coke http://money.cnn.com/magazines/fortune/fortune_archive/1999/07/19/263104/index.htm
You have about 100 pages of reading including pages 181 to 199 in Competition Demystified. This case is important for learning about an industry with an oligopoly structure.
My apology to you for piling on so much work-Video: http://www.youtube.com/watch?v=_mI7ldxcio0&feature=related
Answers will be posted by next weekend. Good luck.