Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma–Case Studies

 He who lives in harmony with himself lives in harmony with the universe.–Marcus Aurelius

Competition Demystified Chapter 9: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma

Let’s keep moving on…..

Study Questions

1. What are the sources of competitive advantages in the soda industry? Can you show this by financial metrics?
2.  During the “statesmen” era of Pepsi and Coke, what actions did each of the companies take? Why did  they help raise profitability?

Cases to study:

Coke vs Pepsi A Case Study.pdf – 191.55 KB
Coke vs Pepsi a Hundred Years War.pdf – 454.92 KB
Expires: Files will be available for download until June 06, 2012 13:42 PDT

Link: http://www.yousendit.com/download/M3BtNU1FdGpuSlRMbjhUQw

Coke vs Pepsi and the Soft Drink Industry.pdf

 Fortune Articles

Kicking Pepsi’s Can http://money.cnn.com/magazines/fortune/fortune_archive/1996/10/28/203906/index.htm

Crunch Time for Coke http://money.cnn.com/magazines/fortune/fortune_archive/1999/07/19/263104/index.htm

You have about 100 pages of reading including pages 181 to 199 in Competition Demystified. This case is important for learning about an industry with an oligopoly structure.

My apology to you for piling on so much work-Video: http://www.youtube.com/watch?v=_mI7ldxcio0&feature=related

Answers will be posted by next weekend. Good luck.