Chapter 10: Fox Becomes a Network (Into the Henhouse)

In my house there’s this light switch that doesn’t do anything. Every so often I would flick it on and off just to check. Yesterday, I got a call from a woman in Madagascar. She said, “Cut it out.” — Steven Wright

Chapter 10 in Competition Demystified: Into the Hen House

HBR Case Study on Fox News Network:

QUESTION 1: Describe how the three networks (ABC, NBC, and CBS) played the prisoner’s dilemma game in the 1960s and 1970s in regarding advertising pricing, advertising inventory, purchasing of shows, and hiring of talent.

QUESTION 2: How did Fox influence the other networks’ responses to its efforts to get behind their barriers to enter their market?

QUESTION 3: How effective was Fox’s strategy of having synergistic media business?

The analysis will be posted next Friday. Good luck!

STep Lightly

Have a good weekend and step lightly:

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