You always read the proxies and the notes to the financials. Today you read Coke 2014 Proxy.
What is your assessment of management and the Board of Directors? What do you notice? Please justify your reply.
If you are struggling, then here is a hint:
You react: https://youtu.be/_YQR36fQ_Xc?t=43s Why?
Another hint: KO_VL Jan 2015 for context.
Take a few days if necessary. This is a critical case study that should be taught at every business school!
Lesson: READ WITH A PURPOSE. Why do you read a proxy? Unless it is a merger proxy, you focus on who the management and Board of Directors are and how they are compensated. Go to the heart of the matter, don’t read all 100 pages.
Update: Between Euphoria and Despair.
If you invest in cyclical companies, then you should listen to http://ir.scorpiobulkers.com/Events and SALT-Earnings-Presentation-Q2-2016-Supplemental-Information and SALT 2Q 2016 Q Report