Marketpsych on The Facebook IPO

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” –Scott Cook

IPOs such as Facebook indicate a much warmer market. For those who might enjoy reading more on a psychological perspective:

Musings about the latest happenings in the fields of investor psychology, behavioral finance, and neuro-finance. We’ll explain what the latest research means for you and your bottom-line.

Be skeptical……….


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