Case Studies on Competition Demystified Chps. 12 & 13: Kiwi Airlines and Kodak vs. Polaroid

Housekeeping: I will return to posting next weekend. Meanwhile, you can work on two case studies.

Kiwi Airlines

Chapter 12: Fear of Not Flying: Kiwi Enters the Airline Industry

HBS Case:Kiwi Airlines CS

  1. Describe Kiwi’s entry strategy and explain why it was initially successful. Where did they go wrong and why?
  2. What is the evidence that there were no existing barriers to entry in the airline industry in the 1980s?

 Kodak vs. Polaroid

Chapter 13: No Instant Gratification: Kodak Takes on Polaroid.

HBS Case:Kodak vs Polaroid CS

  1. Detail Polaroid’s competitive advantages in the instant photography market.
  2. What were Polaroid’s responses to Kodak’s launch into the instant photography market?
  3. Was there an alternative approach for Kodak that might have been more successful?
  4. If you were running Kodak in the 1970s, what strategy would you have followed—given all the benefits of hindsight?

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